Masterplan Schwaz

Competition, 1st Prize
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Location

Schwaz, Austria


Duration

2011


Category

Urban Design, Urban Realm


Client

Stadtgemeinde Schwaz
SMS / Stadtmarketing und Saalmanagement Schwaz


Team

QNA + ursula faix architecture
Paul Burgstaller, Ursula Faix, Frederico Di Liddo, Vladimir Ristic

Ingenieurbüro Köll, traffic planning
Creativbeton, pavement / concrete
ewo, lighting

The outline of this project is the idea of applying the successful shopping mall circulation logic of creating frequency by opposed anchor stores to the entire inner city of Schwaz in order to support a symbiosis between the new shopping mall “Stadtgalerien Schwaz” and the shops of the historic city core. Potentially the shops in the historic city could also be managed and marketed by the center management of the “Stadtgalerie Schwaz”.

The masterplan Schwaz is conceived as a general guiding principle which will be implemented in three phases: immediate measures, medium-term measures and long-term measures including accompanying traffic calming measures, for example Shared Space.

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